Search Engine Optimisation

B Being well found in Google is no easy task. Are you just starting to do that? 5 tips to 

yo get you started with Search Engine Optimization, or making your website as search

 eaengine friendly as possible.


yo Since Google is undisputedly the largest search engine, it is essential to take into 

hisaccount the requirements of this company when building and designing your website.

The Google search engine ranks pages on speed, safety and relevant and clear content. Websites that meet these requirements are guaranteed to rank higher in the Google ranking.

1. Determine your goal and target audience

Determine your goal and target group before you start writing (or have it written). And address your target group in your text with relevant information and a tone that appeals to the visitors of your company. 

2. Provide good content

About seventy percent of the internet users only look at the first four search results. A strong argument to make the content on your webshop or site SEO-friendly. You can be poetic, but if no one can find your site, it won't help you. On the other hand, content cluttered with SEO terms is illegible.

In a text of a hundred words, reporting eight times that your bikes are strong and fast quickly becomes annoying. In that case, visitors drop out, which Google is not happy with and it will not yield you a conversion. If you write a web text about your company, think of arguments why others should work with you. Why is your service or product distinctive and why does it make the world a better place? 

3. Keywords

Once your text has been written, it is time to pay attention to the keywords. Google would like to know what your text is about as soon as possible. Therefore, process the keywords elegantly in the meta description, url and headings (h1, h2, h3) in your text and introduction.

Two or three supporting search terms, which are an extension of the search terms and a number of synonyms, also provide more SEO. Appropriate images (preferably with title), relevant downloads (for example white papers), blogs and product descriptions can ensure even more optimization.

You can also use some free tools, for example to find out which keywords potential customers use. Like the keyword planner, a Google AdWords tool that also allows you to see what the search volume is. The search volume is the number of searches that contain these keywords. Keep in mind that the keywords with high search volumes often have a lot of competition. Therefore try to be specific and take on the role of the 'viewfinder'. 

Keep it short

Limit the text to 250 to 300 words. Your reader wants to be informed quickly and to the point. If you have a longer message, make sure you have tantalizing headlines above texts of about a hundred words. 

5. Take your time and start writing                             

Once you have determined your message, target group and keywords, really start. Take your time, sit down and write, with the above tips in mind. Make it convincing and make sure you touch people, for example with a personal anecdote in “About us”. That is often the main (unconscious) reason why they choose you.  

Also consider how you want the readers to respond; what action should they take and how do you make this as attractive as possible? Summarize the benefits of your product or service, quote experts by experience, and explain your customer's problem you are solving. Then check whether your story meets the predetermined message, target group and keywords.

I know these tips helped you out. I hope you get to your end goals. Check this page for additional info on how to improve your SEO rankings.

Search Engine Optimisation


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